DONOR ENGAGEMENT MANAGER

  • Mitcham, Melbourne VIC
  • Full-Time position (flexibility to be structured as two part-time job share roles:  Off-Air Campaign Manager (0.6-0.8 FTE) and Donor Journey Manager (0.4 FTE)
  • Hybrid work environment

About us

Here at PositiveMedia, home of 89.9 TheLight, our Vision is to see “Every life alight with the love of Jesus”. We are a trusted media organisation with a mission to positively impact our community 24/7.

  • We are a missional workplace, but not a church
  • We hold fast to Christian beliefs to guide our work, decisions and relationships
  • We are a community of God’s people, and we define ourselves and organise our work around our purpose
  • We exist not for ourselves, but for the sake of our mission

Find out more about us through this short video.

What we offer

We are a fun and energetic organisation where our shared values and passion for our vision govern what we do and how we do it. We offer flexible working arrangements and the opportunity to make a difference in our community.

About this role

The Donor Engagement Manager is responsible for developing and delivering engagement programs and fundraising campaigns that maximise the value PositiveMedia provides for donors — spiritually, personally, and communally — while increasing PositiveMedia’s donor income.
This is a full-time position with the flexibility to be structured as two part-time job share roles:  Off-Air Campaign Manager (0.8 FTE) and Donor Journey Manager (0.4 FTE).
The Donor Engagement Manager role has two key areas of focus, as set out below. If the role is set up as a job share arrangement, the Off-Air Campaign Manager will be responsible for the first point below, with the Donor Journey Manager being responsible for the second:
  1. Managing off-air fundraising campaigns:  Ensuring high-quality, timely, and effective delivery of campaigns outside of on-air activities to maximise engagement and donor income.
  2. Managing donor engagement journeys:  Design and deliver donor engagement programs to deepen donor relationships, build loyalty and increase giving outside of live fundraising periods.
Key Responsibilities Include:
  • Plan, coordinate, and implement high-quality off-air fundraising campaigns (e.g. direct mail, digital marketing, events, etc) to achieve donor engagement and income targets.
  • Provide excellent project management to ensure campaigns are delivered on time, within budget and with strong outcomes.
  • Collaborate with internal teams and external partners to execute creative, messaging, and distribution elements.
  • Analyse campaign results, report on key performance indicators, and recommend improvements for future campaigns.
  • Design and implement donor journeys that reflect different stages of the supporter lifecycle:  acquisition, retention, upgrade and reactivation.
  • Create personalised, timely, and meaningful communications to enhance the donor experience and drive loyalty and giving.
  • Partner with the data and engagement teams to effectively segment audiences and tailor donor engagement activities.
  • Monitor engagement metrics and donor feedback to continuously refine and improve supporter journeys.
  • Lead projects independently and collaboratively, ensuring cross-functional alignment across fundraising and engagement efforts.
  • Build strong working relationships with key internal and external stakeholders.

About You

We are seeking an exceptional marketing manager who can do all of the above and more. To thrive in this role you will have:
  • Alignment with PositiveMedia’s Mission and Vision to see every life alight with the love of Jesus.
  • Meticulous organisational skills and be highly detail oriented.
  • Excellent verbal and written communication skills.
  • Collaborative, emphathetic, and team oriented.
  • Adaptability and be able to perform under pressure.
  • Strong decision-making and prioritisation skills.
This is a unique opportunity to work within a highly motivated, passionate and innovative workplace. If this sounds like a great fit for you and you get who we are and what we do, we would love to hear from you.
To apply – simply click here!
Please submit a resume and cover letter.
Applications without a cover letter will not be considered.
Applicants must have full working rights in Australia and be able to provide evidence of eligibility to work.
View the full position description.
If you have any questions about this job, feel free to contact Jacquie Scott, Head of Donor Engagement, (jacquie.scott@positivemedia.com.au / +61 3 9955 885).